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eBook details

Title: RECOGNIZE: a Social Norms Campaign to Reduce Rumor Spreading in a Junior High School (Report)
Author : Professional School Counseling
Release Date : January 01, 2009
Genre: Family & Relationships,Books,Nonfiction,
Pages : * pages
Size : 290 KB

Description

This article studied changes in rumor spreading and perceptions of peers' rumor spreading among students at one public junior high school following a social norms marketing campaign. Results of the study show that perceptions of peer rumor spreading fell following the campaign, but self-reports of rumor spreading did not decrease. Results suggest that a social norms marketing campaign conducted by a professional school counselor and delivered to students in a junior high can reduce misperceptions of negative social behaviors. **********